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THE STORY BEHIND
TASTE OF MALAYSIA

BeanBoozled started as a game of surprises, a jelly bean challenge where every bite could be sweet, sour, or downright shocking. People loved the thrill of not knowing what flavour they’d get, laughing at the wild reactions, and daring their friends to try the next bean.

When we thought about bringing that same chaos to Malaysia, we knew it had to reflect the country’s vibrant food culture. From durian and gula melaka to sambal and teh tarik, each flavour tells a story, evokes a memory, or brings a smile, sometimes a shock!

With Taste of Malaysia, we didn’t just want to recreate the classic BeanBoozled experience. We wanted to celebrate Malaysia itself: the markets, the snacks, the street food, the flavours everyone loves and some that surprise even the bravest taste buds. Every bean is a tiny adventure, packed with local flavours, culture, and the fun of the unknown.

So spin the rasa wheel, pick a bean, and take the challenge. Will your next bite be sweet, spicy, or completely unexpected? Welcome to Malaysia in a bean, a playful, flavorful journey you’ll never forget.

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DISCOVER THE TASTE OF MALAYSIA FLAVOURS

BEANBOOZLED MALAYSIA:
CHALLENGE VIDEO

SPIN, TASTE, GUESS!

The Original Gourmet Jelly Bean ®

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